For Adam Rosenbaum (Adventure Guide Diploma, 2022), building a career in the outdoors has always been the goal. Today, he’s doing just that through Creek2Coast Paddlesports—a Vancouver Island-based business focused on community, skill development and a passion for paddling.
Turning a lifelong dream into action
For as long as he can remember, Rosenbaum wanted to run his own business. That vision took shape during the pandemic, when he enrolled in TRU’s adventure guide diploma with the goal of starting a kayak guiding company.
After graduating in 2022, his path didn’t follow a straight line.
Rosenbaum took on a full-time role as a retail and marketing manager at a paddlesports shop while continuing to guide and instruct on the side. This combination of experience helped him build a deeper understanding of the industry—from gear and operations to customer experience and community connection.
Along the way, his focus shifted. He found real value in connecting people with the gear they need to get outside, and even more in helping aspiring paddlers build the skills and confidence to become independent in the outdoors.
Creek2Coast Paddlesports grew out of that experience—a business shaped by his time at TRU and the lessons he’s learned working in the industry.
Building connections that last
When reflecting on his time in the adventure guide diploma, Rosenbaum points to one key takeaway: the people.
“The connections I made were crucial,” he says.
Through the program, he met instructors, guides, business owners and mentors who were building careers in the outdoor industry. Those relationships continued beyond graduation, growing into a network that has provided opportunities, guidance and support along the way.
That sense of community helped shape his path—not only as an outdoor professional, but as a business owner.
Advice for future entrepreneurs
For current students and alumni thinking about starting their own business, Rosenbaum keeps it simple: “Take the leap—your future self will thank you”.
Making a major change can feel uncertain, but growth often comes from stepping into something new. Trusting your instincts, even when it feels risky, can lead to meaningful opportunities.
“Where there’s a will, there’s a way,” he says.
Looking back, he recognizes key moments where he had to choose between staying comfortable or pursuing something more. Following his instincts made the difference.
“If I hadn’t taken that first big risk, I’d still be staring out of my office window in downtown Toronto wondering what my life could have been like.”
Creating your own path
Rosenbaum’s journey is a reminder that there’s no single path into the outdoor industry. The skills, experiences and connections built through TRU’s adventure guide program can open doors—but it’s up to each student to decide where they lead.
Interested in where TRU adventure studies can take you? Explore the adventure guide program and start building your own path.
